About Us

Mission, Vision and Core Values

Our Mission

SA Stud Book is committed to being a significant role player in the genetic improvement of animals on the African continent, and globally. Through the integration of advanced data collection, processing, and analysis, we provide farmers with reliable breeding values, production statistics, and tools to enhance livestock performance.

Our core mission is realized by focusing on:
  • Accurate registration and documentation of birth and ownership information for purebred animals.
  • Continuous updates to pedigree and genealogical data to maintain integrity and reliability.
  • Recording detailed production data to reflect the performance of livestock.
  • Processing integrated pedigree and production data into meaningful genetic analyses that supports data-driven decision-making.
  • With our headquarters in Bloemfontein and a dedicated team of experts across five divisions—Data Recording Services, Production Recording, Information Technology, Finance and Administration, and Genomics and Advisory Services—SA Stud Book ensures world-class service delivery to our stakeholders, and Genetic and Professional Advisory Services.

SA Stud Book, in partnership with our Breeder's Societies and other organisations representing different species and breeds, manages the registration and recording of animals from 0 different species of 0 breed by organisation combinations with 0 active animals. Special provision is also made for breeds without representation of a Breeder's Society through “Direct Entry” recordings.

Vision

Our vision is to drive excellence in animal breeding and elevate South Africa as a global leader in livestock genetics. By fostering superior animals that are resilient, productive, and sustainable, we aim to empower the agricultural community with innovative tools and services. SA Stud Book envisions a future where South African livestock are recognized as a vital national asset—a sustainable resource contributing to food security, economic development, and environmental preservation. Through collaboration, advanced technology, and farmer-focused solutions, we strive to build a legacy of agricultural excellence that benefits all South Africans.

This is what we do right:

We listen and stay informed

Because Stud Book has ears on the ground, and we are present at the meetings and other events of our members, breeders and the industry. By doing that we cater for their needs. This is a commodity organisation serving on other commodity organisations and with boots on the ground.

We serve to give peace of mind,

Not only to stud breeders but also the broader industry - this is proven from an impeccable track record spanning nearly 120 years, the fact that we are the ONLY private body with international certification from the International Committee for Animal Recording, we build expertise on local knowledge and skills and our staff are simply a call away from each farmer.

We give our farmers a competitive edge

Because all our services and products are science based bringing the best of the world for the local livestock farmers. Stud Book remains the leader, by far, in the application of Genomic technologies in South Africa and assist each of our breeders' societies to develop breeding objectives on the local pricing system. Investment in our own research and development capacity remains very important.

We inform and teach

By sharing our knowledge and making sure livestock farmers and other animal breeders take note of the technologies available to them and how to use it correctly. No other private body in our industry spend so much time and effort in presenting courses, information days and technology transfer opportunities than Stud Book.

We invest in the future of the livestock industry

As is evident in our local research and development programs, mentorship, succession planning and recognising leading breeders with our awards. This effectively also leads to mentorship for younger or new market entrants. The application of the right and applicable technologies also bear witness to this.

Our Core values:

  • Honesty and Transparency.
  • Dynamic and innovative.
  • Dedication for Excellence.
  • Willingness & strive to make a positive impact in the business of our farmers and the industry.
  • Accountable.
  • Humble and regard for each of our members and the users of our services and products, irrespective of status and position.

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